20.000 M-watt lasers

7theaven now offers premium High Quality 20,000 M-watt RGB lasers in their stock.

Flame torches

Presenting our cutting-edge flame torches with a versatile 3-in-1 functionality. These torches can replicate a multitude of shapes, including burning poles, flaming bars, and fiery hearts, among others. Additionally, they can generate a spectacular flame burst as the second effect, followed by a stunning and massive sparkling effect as the third feature.

Illuminating the Path to HAP Food Festival

Art Of Confusion strategically placed vibrant lights on the trees, turning the walkway into a visual spectacle. The interplay of light and shadow not only created a captivating atmosphere but also heightened the excitement for the culinary delights that awaited at the castle.

Art of Confusion: Crafting the Spectacular Fanzone Stage for the F1 Belgian Grand Prix 2022

In the world of motorsports, the Formula 1 Belgian Grand Prix at the iconic Circuit de Spa-Francorchamps is not only a thrilling race but also an event that captivates fans with its immersive experiences. The 2022 edition saw the introduction of a mesmerizing Fanzone Stage, curated with precision and innovation by the Art of Confusion team. This extraordinary setup featured cutting-edge technology, including the new Ayrton Cobra spots, Pk Sound robotic line array, and a trio of large LED screens. To add an extra layer of excitement, the stage was equipped with special effects such as confetti, Co2 jets, and the all-new outdoor Sparkular 2.

Ayrton Cobra Spots: Illuminating the Spectacle

The Ayrton Cobra spots played a pivotal role in transforming the Fanzone Stage into a visual masterpiece. Known for their powerful laser source and versatility, the Cobra spots provided dynamic lighting effects, creating an immersive atmosphere that complemented the high-energy ambiance of the F1 event. With precision control and a wide range of colors and patterns, the Ayrton Cobra spots brought the stage to life, enhancing the overall spectator experience.

Pk Sound Robotic Line Array: Sonic Precision

No stage is complete without crystal-clear audio, and the Art of Confusion team ensured an auditory feast for the F1 Belgian Grand Prix attendees with the Pk Sound robotic line array. Renowned for its precision and adaptability, the robotic line array delivered an unparalleled sound experience. The dynamic range and clarity of the audio system heightened the excitement, allowing fans to feel the roar of the engines and the pulse of the music in perfect harmony.

LED Screens: Triple the Visual Impact

In a world driven by visuals, the Fanzone Stage featured three large LED screens strategically positioned to provide an unobstructed view to the audience. These state-of-the-art screens, seamlessly integrated with the Blackmagic Design 4K Production Studio video switcher, displayed real-time race footage, vibrant animations, and engaging content. The video switcher, known for its precision and reliability, allowed the Art of Confusion team to effortlessly switch between race feeds and local DJ performances on the stage, ensuring a dynamic and engaging visual experience for every spectator, regardless of their vantage point.

The ability to seamlessly transition between the high-octane action on the track and the energetic performances of local DJs added a layer of versatility to the LED screen setup. This innovative approach not only kept the audience connected with the thrilling race but also allowed them to enjoy the beats and vibes of live music, creating a truly immersive and multifaceted experience.

The LED screens, in conjunction with the Blackmagic Design 4K Production Studio video switcher, became a dynamic canvas, providing a platform for both the heart-pounding excitement of Formula 1 racing and the pulsating rhythms of the local music scene. The integration of technology and entertainment on the Fanzone Stage underscored Art of Confusion’s commitment to pushing the boundaries of event production and delivering an unforgettable spectacle for F1 enthusiasts.

Special Effects Extravaganza

To elevate the Fanzone Stage to unprecedented heights of excitement, 7THEAVEN introduced a variety of special effects. Confetti showers added a celebratory touch during key moments of the event, creating a visual spectacle that resonated with the jubilant atmosphere. Co2 jets brought an element of surprise, releasing bursts of cold, dense fog that heightened the sensory experience. The outdoor Sparkular 2, a new addition to 7THEAVEN’s arsenal, contributed to the grandeur with mesmerizing sparks that danced across the stage, creating a dazzling visual display.

Conclusion: A Masterpiece in Motion

The Fanzone Stage at the F1 Belgian Grand Prix 2022, curated by Art of Confusion, stood as a testament to the artistry of event production. The seamless integration of cutting-edge technology, from the Ayrton Cobra spots and Pk Sound robotic line array to the LED screens and special effects, transformed the stage into a dynamic canvas of sights and sounds. As the engines roared on the track, the Fanzone Stage roared to life, captivating the audience and adding an unforgettable dimension to the overall F1 experience. Art of Confusion’s dedication to pushing the boundaries of event production once again left an indelible mark on the world of motorsports entertainment.

Ayrton Cobra now in our rental fleet

COBRA is the first factory standard AYRTON phosphor laser source luminaire based.

Several years of development have gone into designing and finalising this exceptional luminaire, which offers a next generation speckle-free laser source, designed for rendering a D65 white point that allows perfect colour reproduction. COBRA pushes all the limits when it comes to beam definition, with native contrast never before achieved by a digital light source, an incredible beam angle of 0.6°, and an extreme range of focus which permits the beam shape to be adjusted according to the operating distance XT-Focus™. Fitted with a 170 mm frontal lens, the proprietary optical system uses 13 lenses, producing an unprecedented 38x zoom ratio and a zoom range of 0.6° to 23°. COBRA adopts a particularly minimalist style, extremely well-balanced due to the luminaire’s simplified waterproofing EasyProtect-65™, and the continuous rotation of the pan and tilt movement, multiplying the possibilities for creating complex effects I.R.S.™ and making this luminaire a universal tool capable of meeting any challenge in all conditions.

Art Of Confusion focuses on the latest video technology

Video is essential in todays world of events, almost every corporate event, seminar or product presentation uses video projections. At Art Of Confusion, we always want to offer the highest quality and that’s why we have invested heavily in the latest state-of-the-art video technology.

Two brand new Panasonic 10K projectors project sparkling images with superior white balance and vibrant colors thanks to the Solid Shine laser system. Combine this with the impeccable reliability of the laser system and your content will shine like never before.

Art Of Confusion now also offers the most modern solutions for live image processing during your event. The Blackmagic Design ATEM 2M / E 4K switcher is at the heart of every live production, whether it is to broadcast in SD, HD or even 4K. With the most advanced video techniques (such as Chroma-, Up- and Downstream Key and ‘SuperSource’) up to 20 different sources can be mixed and then broadcasted, streamed or projected via different outputs.

Certainly the ‘SuperSource’ option creates a range of possibilities for professional presentations. This way, 4 different sources can be shown on the screen at the same time, and the background and titles can also be completely animated. Spectators will be fully immersed in your dynamic keynote or (product) performance.

Feel free to contact us for more information about these newest video techniques.

Lucenti Pearl

Lucenti Pearl

World premiere for Art Of Confusion: Lucenti Pearl

Distributor FACE didn’t have to search long for the ideal rental partner for their latest LED fixture: the Lucenti Pearl.

This intelligent LED bulb with built-in RGB filaments and retro edison look can be controlled individually via an App or DMX and requires only one cable via the ‘data over power’ protocol. This makes it very easy to use in an existing light set-up, decor, matrix or even garland.

Art Of Confusion invested in no less than 300 units and was able to decorate the gigantic Christmas tree on the Grand Place of Brussels with 300 meters of garland containing 300 bulbs. These were controlled via DMX and ran in full synchronization with the light show projected on the historic buildings, an amazing world premiere.

Specs & advantages:

  • Almost unbreakable
  • Weather resistant
  • LED filament bulb
  • retro edison look
  • Stunning output
  • Perfect dimming
  • 8 full RGB LEDS
  • Unique effect
  • DMX addressable ID
  • 120 bulbs on 1 string
  • Up to 240 meter long
  • Easy to operate
  • Powerline communication
  • Designed and assembled in Belgium

Feel free to contact us for more information or for a free quote.

Let it snow! Let it snow!

This winter 7theaven offers a snow guarantee …

More and more events want to immerse their visitors in a cozy winter atmosphere during the winter months. Without snow, however, this magic is lost and therefore 7theaven has various creative solutions to enjoy a white Christmas.

With our Deco and Movie Snow, we can spray a realistic and lasting layer of snow over Christmas trees and even full decors to create an instant Christmas feeling. This snow lasts for weeks but, because it’s easy to remove, can be used for one-time events also.

If you want to enhance the Christmas spirit, 7theaven can produce falling snow by using the Snowboy Stage Whisper. This effect is designed for theater and filmsets and creates a hyperrealistic snowfall without leaving any residues. As a result, the clothes of the visitors and the floor will not be wet. In the past Studio 100, Telenet, Sunweb and even Pukkelpop have been using our machines to make it snow on their events.

But also for real snow you are at the right place. Even when it’s not freezing, we can produce large amounts of snow with our Snowmakers, even skiing and snowboarding demonstrations are possible, both in and outdoors.

Just contact us for more information or for a personal quote.

Atmosphere and Show with the Right Lighting

Lighting on an event is not only functional, it is essential for the atmosphere and show. Our colleague Tom  knows exactly how to make a lighting scheme with the right lighting for your events and he was very happy to share those ‘secrets’ in the eventplanner.tv studio. You can watch the English version of the interview below.

Interview link

Transcript:

Hi Tom, welcome to our studio. Today’s topic is lighting. Lighting makes of course that we can see each other but there are other reasons why lighting is so important for an event.  

The basic reason is to create a nice environment or a nice show or a nice event is light. We all need it every day in our car, at home, when it gets dark. We pull the switch and we have light. So we can’t see anything without light. So that’s of course always the basic.

Yes, but if you come in an event location and you put on the light what is there already then there is no atmosphere. And then you need to do your magic and add some light to create the atmosphere.  

Yes, because when you enter a venue most of the time it’s cold, white light. It’s very nice…

For the cleaning?  
 
For the cleaning, to build up, to see everything very well. But you also see all the mistakes of the venue. So the best thing for us is kill the lights and let us do our job. So then we can start making some nice scenes. It’s more like we can start painting with the light. And we can create atmospheres and all those things depends on the demands of the client, of course.

I heard you say ‘Hiding the mistakes’ So it actually means that you put light on the things you want to show?  

Of course.

And no light at the parts that need to stay in the background.  

Yes. And the more you put your accent to the things you want to show the less attention goes to the thing that you don’t want to see. So that’s where lights are very handy.

But if you want to create an atmosphere in that way then you need to plan up front, okay, this is the setting I have, this is what I want to achieve… How do you start with such a plan?  

It all starts with the idea of the client, of course. The client decides. Or it is thematic or we want to go in that atmosphere. First of all is it a dinner show, is it only a dinner, is it like an exposition or is it really show? Or is it a mix of all those elements? That’s also possible. This is the start. And then we see, okay we have this venue what’s possible over there, what technology do you want to use? Has it to be really bombastic or is it really dramatic? So everything starts with a conversation. And then you start designing.

I heard you mention a show, then I think it’s about show lights flashing things, moving lights, is it that kind of stuff then?  

Yes. This is one part of show, you can create a show with let’s say 100, 200 lights and of course it will be wow. If you flash the lights, everyone say, oh, 200 lights at a time. It’s amazing of course. And they can move, they can get every color whatever you want, it’s all… And the operator will make you a good show. But then again you can also create a show with very conventional lights. Let’s say for instance you have a stage, a blue background and only one light at one guy who is telling something. But then again, this is one guy and maybe the client’s show has 50, 60, 100 people dancing on stage. Of course you need-

There is a difference.  

There’s a difference and the lights will be different of course.

Do I understand correctly that even with a small budget, light can do tremendous things for your event?  

Your experience with, let’s put a number on it, with 10 lights, 10 convention lights with some color filters which can create a really nice atmosphere. You can’t create the same effect with 200 lights than with eight lights. A small venue doesn’t need 200 lights. And if there’s, for instance, one guy at the piano you don’t need 200 lights.

Just one targeted spot?  

But really target right color, right intensity, right background, it can be enough.

When we’re talking about a guy on stage, then it’s enough to put just a light on him if you want to keep it clean and simple? Or do you need-  

No, normally the basics are three points. So not frontal, just on the 60 degree and at the back?

And why at the back?  

Well, the reason for that is, if we look at the guy and we only put one spot in front of him he will be a little bit flat and the guy should be a little bit more 3D. So if it’s only one light your nose will create a shadow and that’s not nice. We want to see the guy as we see him normally in daylight. So this is the most important thing. You need the depth and you create a depth with more than one light of course.

Yes. And what is it about, when we are here in the studio I always hear the light technician talk about: when we do camera we need white light.  

Well, white light is the basic of everything. If you buy a light bulb, it’s white. Of course different temperatures of color, but it’s still white. We’re not talking about LED, but basically if it’s a discharging lamp or is it a tungsten, whatever, it’s always white. Warm, cold, whatever it is. And then you start putting on filters. You have the classic filters, but you have also the automatic filters in the moving lights. But the basic is still white. And when you’re outside and you look at someone, it’s the daylight so it’s white. If I put red on you, you will be red. But the camera will see that in another way. So it’s for the camera, it’s a little bit more different to capture the color which is projected on your face or on your clothes.

So you need a white light to get the image realistic?  

Yes, this is a perfect example.

Yes, but I can imagine if you have a great show with a lot of red lights you don’t want to put white light on it, because then all the effect is gone.

The effect for the background, the effect for all the obstacles they can be red. But if there’s one guy at stage or ten, or whatever you need to put white light on him because otherwise he will be as red as everything. So the camera will see a red object, but it will not see you as Kevin.

It will be a red version then?

Yes. That’s it.

Okay, and what about all the technologies? Because you have LED lights, you have the traditional lights you have so many different technologies, which one do I need to choose for my event?  

This is again planning, this is again what kind of venue, is it a large venue? What about the air conditioning? If you have, for instance, a large dinner show with 1000 people dining. Okay, those guys need warm light to eat. You can’t out a green light on them.

That wouldn’t be very tasteful.  

No. So we need warm, white light. We should take, or we can take the traditional warm tungsten light or the halogen light, but most of the time it is 1000 watt for each piece. So imagine the heat that’s coming from those lights?

In a large venue that’s okay, but in a small…  

…venue it can be a problem. Also the power consumption of those lights is really, really high. And today we have to think green.

Yes, and not every venue can handle such a power consumption.  

Exactly. And if the venue is a little bit less high than let’s say the larger venues we know we can start choosing or thinking about LED lights.

Because of the heat? Otherwise it will be too warm in the room?  

Yes. And in the beginning LED lights, they didn’t have the right colors. You always saw the red, the green and the blue. Because those were the three colors we have. Then they started using the white LED and also the amber. So now with the technology and the software behind those lights, we can create a lookalike of a tungsten lamp. We’re not really there yet, but it’s getting really close. So in a year, two, three, the difference will be very, very little.

If I understand correctly, it is not possible to take a light show and just copy it over for a different event?  

Not for different events. If it is a show on tour, of course we copy it because every city needs to see the same show.

But even then don’t you need to make adjustments based on the venue?  

All the time. Not every venue is the same, but at that time it’s show light, so it doesn’t matter that much. The concept will be the same. But for events of course it’s every day another thing.

And then you need an expert for making that possible?  

Yes, an expert who plans in front, who has a lot of experience. If you have a guy who has 20 years of experience he can easily say, more or less, we’re not going to do we’re going to use this kind of equipment, and the approach will be more like this.

Because he can anticipate on the actual effect the light will have?  

Yes, he knows what the light will do. And these days we don’t have the budget to rent the venue three or two more days extra.

To try and…?

To try. Let’s say 20 years ago it was possible, but then again we had less lights. Now we have too many possibilities, so you have to think up front before you start building.

And talk with the experts?  

Yes, the designer is a key element today.

Tom, thank you very much for your advice.  

You’re welcome.

We have moved!

Since april 2017 we have moved to our new headquarters at Heiveldekens 20 in Kontich.
With new offices, a doubling in warehouse space and a brandnew showroom,
we are more than ready to welcome our customers and suppliers in a smooth and pleasant manner,
so feel free to bring us a visit.